Business and Economics

This paper was guided by two objectives: To examine the effects of Covid-19 on business operations in Kenya; and to identify business paradigm shifts experienced as a result of Covid-19 in Kenya.

This study aimed at finding out the state of virtual business incubation in Kenya. It was anchored in Schumpeter’s Theory of Creative Destruction as improved in the Simon’s Model.

The study examined strategic directions of organizations and the prediction of organizational effectiveness through a quantitative survey of 133 senior managers in Savings and Credit Cooperatives (SACCOs) across Kenya.

This research aimed at studying the effectiveness of green marketing by firms on specific consumer group. The study explores Kenyan University students-market age group 20-25.

The study aimed at dealing with this information gap and equipping SME owners and managers with the right information to make informed decisions based on their data and experiences.

Being a very new area, this research was an analysis of trends and opportunities in order to create knowledge. This was done through review of available information. Aspects like e-commerce and blockchain analysis were the focus of this paper.

The general purpose of this study was to investigate the use of Social media applications on business performance among Micro, Small and Medium Enterprises (MSMEs) in Nairobi Central Business District (CBD).